Template faq page

NordVPN is a great example of how important it is to know your user personas and cater to their needs. The best way to learn which questions you need to add and how you need to answer them is by guiding your decisions with data. Data will not only tell you where to begin, but it will also tell you where you can improve. Check the analytics on the most visited pages to find more topics requiring further explanation, and constantly audit your FAQ page to update it and remove obsolete information.

Its FAQ template is as simple to build as its stores and helps you cover your basis by answering any questions your customers may have.

This template is especially useful for e-commerce and online businesses that need a beautiful, highly-functional page—without the coding. Bootstrap gives you four FAQ page templates for free to integrate into your site.

This simple template by Typeform is incredibly easy to edit and customize to your needs. The Ultimate FAQ plugin allows you to create your FAQ page the way you want it, with dropdown menus, product-related questions, and many layouts to choose from. The ideal FAQ page should answer any and all questions your typical user may have.

It should also include links to relevant pages across your website. FAQ pages work because they give users the agency to solve their own queries, making the whole process faster for them and letting your customer service team focus on delivering great service to the users who truly need it.

The right format will cater to your individual brand and users. A well-formatted FAQ page allows users to find answers to their questions quickly, prioritizing their most common questions to expedite their results. FAQ pages provide your users with all the information they need about your brand, your company, and your product. They also boost your link-building and can even help with your SEO. FAQ pages can improve your SEO ranking through interlinking and by answering common user queries directly on the website.

A well-designed FAQ page can boost customer loyalty , decrease customer service time, and even help your website rise in SEO rankings. Customer service apps are great. They help us communicate with customers very easily, and engage them. Customer support tools are vital for any company looking to upgrade its customer support.

In this. Skip to content. October 28, James Davis. A good FAQ will avoid using this lingo and will provide answers in the language of the customer.

Make sure your clients can always find help when they need it. Productivity Software Companies Productivity software companies develop solutions for their clients to produce documents, databases, presentations, and other digital products. Use this technique: Make your page as easy to navigate as possible. Use this technique: Like Adobe, you may not always want to start with questions and answers. Social Media Platforms Social media platforms need to be able to answer many questions from many users.

Use this technique: If your data shows that a small number of questions are being disproportionately asked, place them front and center on your FAQ page to make sure they are answered first.

Use this technique: Often, users will use your FAQ page to solve an issue that may be stressing them out. Use this technique: Many FAQ pages are just boring lists of questions and answers with a design that looks like an afterthought.

Use this technique: You need to avoid overwhelming your users. Online Retail Stores Online retail stores often have two very different user personas: buyers and sellers. Use this technique: Instead of having broad questions answered in multiple paragraphs, break down your questions into smaller topics. How does Shopify get away with this? Use this technique: Sometimes, a user may only want to find answers to questions about one specific topic.

Freelance Platforms Many professionals use freelance platforms to find ways to support themselves. Use this technique: Sometimes, FAQ pages work better to answer potential user questions while knowledge bases are better for helping current users.

Skyword Skyward only answers five questions on its FAQ page. This approach lets Skyward capture and redirect the right users to the right tools. Use this technique: Use your FAQ as a jumpstart for your users. This allows users to solve their questions, even when they need to absorb a lot of information. Use this technique: Although you should always aim to be as brief as possible, you should never cut out important information for the sake of being brief. NordVPN An increasingly popular option, NordVPN is growing thanks to its heavy influencer focus, which allows it to direct a large amount of traffic to its website.

Use this technique: NordVPN is a great example of how important it is to know your user personas and cater to their needs. Instead, write simple, short questions, and answer them immediately. Use data to start and to improve The best way to learn which questions you need to add and how you need to answer them is by guiding your decisions with data. The template is perfectly coded, easy to edit, and completely free—no registration required. An FAQ page is different from your About Us page , where you tell the broader story behind your brand.

An FAQ section is the go-to destination for finding answers to specific questions about your product or business operation, and is essential for building trust with shoppers.

A great FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions.

At Shopify, for example, we have an FAQ page that answers many questions that those initially considering website platforms can use to help them learn more about our tools.

In short, an FAQ page reduces the overall anxiety of purchasing online—and that goes a long way in getting on-the-fence customers to buy from you. That last point is especially important as an FAQ page presents a unique opportunity to directly address concerns and remove obstacles on the path to purchase.

Cereal brand Magic Spoon makes it easy for shoppers to find information about shipping, orders, product, or subscription on its FAQ page. People can scroll and find common questions or click a button at the top of the page that corresponds with their issue. You only need to click on the question you have, then an answer will appear in a dropdown box. It takes all of two minutes to clear up any questions. Your inbox and customer support tickets will likely be the first places to look.

Consider how to strategically raise the right questions to educate customers about your products and create demand. Pepper has each of its FAQ categories listed out so users can find the answers they need. Shoppers can also type their question into a search bar and receive an answer, rather than scrolling through the page.

How you position your answers is key. Even if the question is about a potential shortcoming in your product or business, put on your PR hat and put a positive spin on your answer. Tattly does a great job of using its customer voice to phrase questions while still maintaining clarity. Are you addressing a concern about purchasing from you? Educating your audience about a part of your business model? Troubleshooting a common problem with your product?

Focus on delivering that in your answer and move on. Use images or videos wherever they can supplement your answer. An often-missed opportunity with many FAQ pages is ending your answer with a call to action that links to other pages to push visitors back into your funnel. Consider what the next step would be for someone interested in a specific question and try to incorporate a link to the relevant page or piece of content that moves them forward on their journey as a customer.

Shopify store owners can look to the App store for different ways to present their FAQ section. Customize your FAQ page with icons for questions, interactive hover effects, and colors of your choice.

FAQ pages built with this app are mobile-responsive and can include links, text, images, and videos. Provide search functionality so users can quickly get the answer they need, and leave most-asked questions open to gather more answers.

Answer upvoting and downvoting adds another interactive element. Best of all? No coding required. Create categories and implement search functionality to help users get to where they need to go. HelpCenter also requires no coding and has a simple setup.

Despite being free, reviewers of the app say customer service is responsive and helpful. The accordion-style pages can also be integrated elsewhere on your site, and installation is easy no coding required! It centralizes customer support from live chat , chatbots, social media, email, SMS, and more, syncing up with customer profiles in Shopify so you can offer personalized support.

When it comes to your FAQ page, this knowledge base is a resource not only for shoppers but also for your support team—human or not. Chatbots will automatically reply to queries with the appropriate FAQ, and associates can use it as a reference library. Embed FAQs elsewhere on your site for a seamless experience across channels. Browse more FAQ Shopify apps here. If customer service is a core part of your business, you might want to create a fully fleshed out support center, or help desk, using HelpDesk or Zendesk , with an FAQ incorporated as part of your customer support flow i.

You can also integrate an FAQ directly into your product pages. Sign in. Sign up for free. Use this template. On brand and beautiful. Easy to add and update answers. Available wherever people need answers. Embed your FAQ on your website, offer it as a standalone page or surface it anywhere using our widget. Better answers, every time. Use our step-by-step format to offer answers that really work for your customers. What is an FAQ page? The difference between an FAQ page and a knowledge base FAQ pages and knowledge bases might sound like the same thing, but they are notably different and both beneficial in several ways.

Our knowledge base, for example, covers practically all aspects of our product and the company. Where should you put your FAQs? Both approaches have their pros and cons.

Including FAQs as part of an existing page This option is ideal in two scenarios: You want to include only a small number of questions on your FAQ page, and that amount does not warrant creating a full-blown FAQ page. You want to address product-relevant questions on a product or service page. Creating a dedicated FAQ page This option provides the most comprehensive approach that allows you to expand and build the section out into the future.

An FAQ template ready to use Are you considering creating an FAQ page for your business but feel overwhelmed by all the work needed to get it done?

Create a beautiful and elegant FAQ page without having to code anything. Build the FAQ section as a standalone page or embed it on a webpage. Answer even the most complex questions with stepped, pathed solutions. Add a contact form so customers can reach out when they need more info.

Track engagement and understand which questions customers view the most. How to create a robust FAQ page from scratch Whether you decide to create an FAQ page from a template or code the section from scratch, there are a few best practices you should follow. Luckily, there is an easy way to avoid that mistake: When creating your initial list of questions, focus on the most common support inquiries first. Organize the FAQ page into categories Doing so will help both customers and you. Write short and concise answers Long-winded answers are another common mistake we see with FAQ pages.

There are a number of reasons for that. Related templates. Show users and customers how to get started with any new product or feature Need to start building a step-by-step guide?

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