Coca-cola company diversity program

The Coca-Cola Company has a commitment to changing policies and practices that block cultural diversity.

The Coca-Cola Company is a notorious example of a company that successfully unleashes the benefits of a diverse workforce by fully committing to inclusion.

To continue to do this, the company should follow through with its ongoing practices. The Coca-Cola Company values and celebrates diversity like no other company. Through explicitly stated policies and practices, support initiatives, their responsive environment, and acting in alignment with their values, The Coca-Cola Company has created a culture that can unleash the phenomenal benefits of a diverse workforce.

Through its diversity and inclusion efforts, The Coca-Cola Company is giving voice to those minorities who are often silenced by the privileged and powerful. By allowing them to prove themselves, Coca-Cola is embracing the change our community so desperately needs. For more actionable content like this, subscribe to our newsletter. We are dedicated to nurturing the next generation of business leaders to lead with heart, empathy, and purpose.

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Post Tweet Share Print. June 08, Estimated reading time: 6 minutes. Make a difference. About The Author. She is passionate about how businesses can embrace sustainability to create cleaner, healthier, and greener ecosystems. Asian 4.

Gayton announced the outside counsel diversity standards in a Jan. Under the policy, of the new matters that go to diverse attorneys, at least half of that billable time must go to Black lawyers. The law firm has to earn that business. Although the Coca-Cola diversity initiative caught wide attention across the legal industry, the company is far from the only one to begin such efforts.

Since , pharmaceutical company AbbVie Inc. In , HP Inc. Kim Rivera, HP Inc. Microsoft Corp. She questioned whether Project on Fair Representation and other critics of such policies would be successful in a legal challenge. Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The expected results are a healthier bottom line for the company. This slogan seeks to point out that an open bottle of Coke brings happiness.

Other views on it include the promotion of an open society as opposed to a closed one since a closed bottle cannot refresh.

The Coca-Cola Company introduced a program to achieve diversity in its human resource outlay. Is there a sound business case for using diversity as a marketing philosophy? To expand its market share, Coca-Cola finds itself in a tight spot. In almost all the markets, it has to contend with serious competition. Through the open happiness campaign, Coca-Cola can rope in more of the potential clients and retain the traditional ones. Diversity is a sound basis for this campaign since Coca-Cola was trying to reach a very wide global audience with its products.

It will create the impression of an increasing level of happiness.